OR // When your Best Efforts Fall Upon Deaf Ears!
I am currently in a mild state of shock. How many sales people just don’t realize that there are individuals in a position to not only assist them but aid them in the delivery of information and untold value to their prospects or clients. Hmmm create greater value and increase my personal bottom line. I can hear my dear friend and mentor Bill Smalley of Route Five International’s voice asking ;”Are You Reaching Your Potential”?
One of my favourite quotes is by Douglas Adams which states,“ To give real service you must add something which cannot be bought or measured with money, and that is sincerity & integrity.” Mike Pickard, Stuart Crawford and Bob Burg come to mind.
Many are indeed being bombarded with so many requests, data by email, social media, TV … that they are securing their blinders (tunnel vision) and not perhaps keeping an open mind as to potential people or resources who are there with a sincere wish to be of service.
I grant you that with all the unsolicited telemarketing and junk mail that many receive, I’m not interested seems to be the trained response without a second thought. What a friend of mine calls contempt prior to investigation.
A good friend of mine Mike Pickard (one of the sharpest financial analytical minds in the game today) in response to concerns raised by a few of his good friends (whom are successful realtors) wrote a short letter titled, ” How to Motivate Buyers in a Downward Market”. The recipients of which applied some of the thinking processes and strategies within are very successful . Here is a guy (Mike) that is very, very succesful yet very humble and yet bent on being of service to others. Helping others through education to dramatically change things up not only for themselves but those they serve. (use link above to request a copy-Mike’s name)
As such I offered to aid other realty professionals by calling a few select realtors to get their permission to mail them this gem (rather than just sending it out and perhaps being mis-construed as junk mail) on his behalf. Almost 40% of those contacted were not interested, 20% were concerned about being added to yet another mail list …25% of those contacted voicemail…
I for one will maintain the journey of the “humble-warrior” on the road less travelled by offering to be of service to those who truly get it – in this particular exercise 15%. Chose to lead and take the road less travelled with humility as your guide – prospective clients will stand up and take notice.
“Nuf Said.



